Data analytics 2025

We are specialists in analytics and technology – supporting businesses to achieve their growth goals and sustainability ambitions.

Our retail heritage has created 15 years of Advanced Analytics that can build sales growth, market share and profitability for businesses.

More recent demand has powered our expertise in Sustainability measurement, reporting and analytics, that will return tangible business benefits from client ESG strategies.

We are passionate about delivering geospatial and ESG solutions, leveraging AI and best-in-class tech to deliver measurable ROI and help clients build better, sustainable businesses.

2025 at a glance

No. of co-workers: 14
Our markets: UK, Sweden, Singapore, Mexico, Thailand, Philippines, Malaysia, Germany, Austria, Poland, Norway, Denmark, Finland, France, Luxembourg, Greece, Netherlands, Belgium, Dubai

The year in brief

Rapid product development. Our team accelerated innovation in Advanced Analytics through APE 2.0 – moving beyond standard tools like market mapping and customer profiling into pricing strategy, product and range optimisation, and expansion planning. This led to new client wins for us – such as BrandAlley (the UK’s leading luxury brand e-tailer) and IKEA UK.
Supporting external businesses. Our geospatial intelligence pinpointed millions in untapped customer value and spend potential for new client, BrandAlley. We also built a recommendation engine to support their unique brand / category proposition – surfacing the precise brands and categories to market to consumer segments, enabling BrandAlley to only offer the right products to the right people.
Enabling better business through sustainability. In 2025, our ESG offering expanded to combine advisory support with flexible platforms, helping businesses improve sustainability performance. This included the introduction of an AI-powered platform that can automate the entire process of carbon measurement, transform supplier engagement, and simplify reporting.
Charity 2025. Our partnership with London-based charity, ‘City Harvest’, allowed us to contribute to tackling two major social problems – food waste and food poverty. Our donation, and volunteering efforts, meant 39 tonnes of food was provided and 92,000 meals were delivered to those in need.