Turning everyday challenges into better customer experiences
A great customer experience doesn’t happen by chance. It’s shaped every day by co-workers who listen, care, and keep looking for better ways to help people with their home furnishing needs.
At IKEA Bangna, Natjanin “Beam” Sinthawisansophon is one of those co-workers.
Beam has been with IKEA Thailand for seven years, and her journey reflects the kind of growth encouraged at Ikano Retail.
“I started as a part-time Checkout co-worker for two years, then moved to the Shopping Experience department in a part-time role for another two years,” says Beam. “Through dedication and continuous development, I have been working full-time in the Shopping Experience team for the past three years,” she adds.
She and her Shopping Experience team support customers and shape how they experience the store.
It all started with a hot dog
What inspired Beam to apply for a role at IKEA was a simple moment during a visit to Megabangna mall in the east of Bangkok.
“I stopped by IKEA to buy a hot dog and ice cream at Swedish food market,” she says.
She had noticed how friendly and cheerful the co-workers were, she recalls.
“It was clear to me that they were truly dedicated and enjoyed their work. That moment inspired me and led me to decide that I wanted to be part of IKEA Thailand.”
Over the years, each role has helped her grow. In Checkout, she built strong attention to detail and responsibility. In Shopping Experience, she learnt how to truly understand customers’ needs, challenges, and opportunities.
“Supporting customers with diverse needs has helped me grow more confident and capable every day to ensure they have the best shopping experience at IKEA,” she says.
Beyond day-to-day customer support, Beam also goes a step further. She leads the team behind activities in Småland, designing fun and meaningful experiences for children and families. From sustainability talks to hands-on workshops, these activities help spark curiosity and make store visits more memorable.
A values-based work ethic
At the heart of Beam’s approach is the IKEA value of renew and improve. “I believe that nothing is ever truly perfect,” she says, “but we can always make things better every day in a simple and practical way.”
For Beam, that mindset applies to customers, ways of working, and people development. She tries to listen closely, learning from feedback and turning everyday challenges into smiles.
Stories like Beam’s show what makes IKEA a great place to work: a place where people can start small, grow with support, and help create a better everyday life for the many.