Introducing Mexico’s largest IKEA store – IKEA Guadalajara Expo
In November, Ikano Retail opened its third IKEA store in Guadalajara, Mexico. Built on top of a shopping centre, the store is biggest one yet, and the first stand-alone store in Mexico.
Guadalajara is located in the central-west region of Mexico and has a population of nearly 8 million in the metropolitan zone, making it the second largest city in the country. From the very start, the people of Guadalajara have welcomed IKEA with open arms, with nearly a thousand people queuing up to visit the store on the opening day. Welcomed by cheering IKEA co-workers, the curious customers entered the store to the tunes of ABBA.
Since the opening, the 37,000 sqm store has continued to attract the many Mexicans, despite being a fairly unknown brand in the country. To introduce IKEA to first time customers, a Store Museum was created, showing shoppers the importance of the IKEA history, culture & values and democratic design.
IKEA Guadalajara joins IKEA Oceania (November 2021) and IKEA Puebla (August 2022) on the Mexican market.