Ikano S.A. has acquired The Quant.Marketing Company Ltd (Quant Marketing) in order to further strengthen analytical and technological capabilities within the consumer insight and loyalty business line. The deal was concluded on 2 February 2018.
Quant Marketing helps retail clients in 13 countries from UK to Australia with Customer Relationship and Loyalty Management based on consumer behavior data and insight.
“The arrival of Quant Marketing in Ikano Group will greatly strengthen our capabilities and reach within this very important business line,” said Ikano Group CEO Lars Thorsén.
Quant Marketing was founded in 1999 and is based in London, UK, with additional representation in Russia and South Korea. Nigel Gatehouse, its founder, will stay on in his role as CEO of the company.
“Joining Ikano Group with its heritage and diversity provides the perfect environment for continuing the growth of our business upon the solid foundation we’ve achieved. An exciting new journey begins today,” comments Nigel Gatehouse.
Quant Marketing adds eight new markets for Ikano, making the number of countries where the group operates 24. Moreover, the acquisition also means that Ikano welcomes 42 new co-workers into its workforce, totalling over 4,600 globally.
“The great know-how and talent of the Quant Marketing co-workers will have a fantastic impact on our business. Working closely with Ikano Bank, they will ensure that we deliver a best-in-class offering on products including our IKEA Family solutions. I am super impressed by Nigel and his team!” concludes Lars Thorsén.
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